*While I may not be blessed with literary talent, I write this with sincerity as a self-made executive who has been responsible for the livelihoods of over 100,000 employees for decades.
Please read this as the story of an old man who is somewhat known in the business world. (This piece remains unedited at the contributor’s request.)
Management has changed dramatically with the invention of the internet and social media.
It’s an evolution that feels like science fiction written by manga artists and novelists during the Showa era has become reality.
I can’t hide my amazement at how far our digital society has progressed, allowing precise targeting using viewer demographics and behavioral data in advertising.
Currently, how digital technology and humans coexist and collaborate greatly impacts companies’ and workers’ lifetime earnings and job security.
Competition for corporate image and product value has intensified to that extent.
Yet many executives still seem unable to accept this new era.
Several major corporate executives have already misjudged the situation, continuing to book unnecessary advertising expenses, leading to activist shareholders pointing out their low ROI (Return on Investment).
Today, I’ll discuss the relationship between TV stations and companies, and the effectiveness of advertising expenses, which has been causing quite a stir recently.
