※Translated with Notion AI. (Plus version)
In the previous issue, did you notice what risks are hidden in the way salespeople talk?
This time, we’ll discuss a sales technique known as the “group infection” or “third-party method” style.
While this method may not be familiar to the general public, it was once popular among some salespeople as a “way to improve performance”.
Let’s explain with a specific example.
Suppose there are about 50 households living in the company housing of a large corporation.
The salesperson sends out direct mail to the residents of this housing complex, little by little, saying “This is a special offer for you, a selected individual,” and waits for phone calls.
When a call comes in, they visit and suggest, “Several people have already signed contracts,” gradually increasing the number of contractors.
This method was particularly effective for high-priced products that easily stimulate a sense of competition, such as housing sales and home loans.
It gives the residents of the company housing a sense of superiority, as if “you have a special opportunity.”
In fact, quite a few bank employees have achieved results and been awarded using this method.
Recently, this method has evolved and begun to be used in sales of financial products and investment-related items, which has started to raise concerns.
In fact, I have had salespeople visit me using similar tactics, attempting to persuade me skillfully.
Next, we will examine the details of this method and the “anticipated accidents” it may cause.
