Why are fewer people drinking sake while more are drinking wine?
It’s easy to assume this is simply due to a general decline in alcohol consumption among the Japanese.
However, even we, a sake brewery with over 300 years of history, couldn’t find a clear answer.
We felt that simply imitating the success of Dassai wouldn’t lead to a fundamental solution.
Over the last five years, I’ve actively visited overseas markets to find clues for sake’s revival.
What I’ve discovered is a truth about sake that no one talks about.
Of course, I can’t share all our company secrets.
But as someone who truly loves sake, there’s something I feel I must convey.
Please bear with me for a little while.
